JAF Hospitality
JAF Hospitality

Intuitive Hospitality Redefined

Intuitive Hospitality RedefinedIntuitive Hospitality RedefinedIntuitive Hospitality Redefined

From first impression to final memory, every detail effortlessly in place.

Intuitive Hospitality Redefined

Intuitive Hospitality RedefinedIntuitive Hospitality RedefinedIntuitive Hospitality Redefined

From first impression to final memory, every detail effortlessly in place.

Welcome to JAF Hospitality

JAF Hospitality, led by industry leader Joel Freyberg, 

has been created to partner with both hotel ownership and leadership teams

to support the transformation of their properties into market leaders.


We aim to elevate brand perception and brand positioning,

refine operations and standards,

and craft genuine immersive guest experiences

that drive performance, profitability, and long-term asset value.


Every touchpoint perfected. Every stay elevated.

Our Approach

We begin with deep immersion - evaluating every touchpoint, sensory cue, and operational process to unlock your property's full potential.


From the arrival experience to  lighting and music to amenities and atmosphere, we align the physical product with your brand promise and sales strategy - ensuring every guest moment supports your positioning and drives results.

WHY JAF Hospitality

Joel Freyberg is a seasoned luxury hotel senior executive with over 30 years of experience in leadership positions at iconic properties in New York City and Washington, D.C.  


From firmly positioning The Carlyle as an industry leader to spearheading the openings of The Gansevoort in the meatpacking district and then The Chatwal launch, Joel has played a major role in shaping the NYC luxury hotel industry. He is especially known for repositioning brands, elevating performance, and delivering  exceptional guest experiences, bringing strategic leadership and a hands-on approach to every engagement - from operational audits to transformative renovations. 


Alongside this, Joel brings an enviable black book of hospitality and travel industry contacts and partners. from operational audits to transformative renovations.

Preserving brand integrity & elevating the guest experience

Expert Property Assessments

Guest & Sales Feedback Analysis

Guest & Sales Feedback Analysis

Inside view of luxury home with Wade

Ensuring product consistency and luxury positioning.

Guest & Sales Feedback Analysis

Guest & Sales Feedback Analysis

Guest & Sales Feedback Analysis

A front view of luxury building

Rapid response strategies to build loyalty.

Sustainable Maintenance Systems

Sustainable Maintenance Systems

Sustainable Maintenance Systems

Table chair with furniture inside the home

Year-round detail management of rooms and public areas.

Strategic Enhancements

Sustainable Maintenance Systems

Sustainable Maintenance Systems

Elegant Parisian restaurant interior at night, with soft lighting and tables set for dinner.

Quick, cost-effective upgrades aligned with LQA, Forbes, and QA standards.

Curated Connections: a trusted network of industry partners

Public Relations, Social Media & Influencer Engagement

Public Relations, Social Media & Influencer Engagement

Public Relations, Social Media & Influencer Engagement

Strategic Brand Development

Public Relations, Social Media & Influencer Engagement

Public Relations, Social Media & Influencer Engagement

Optimization & Operational Standards

Public Relations, Social Media & Influencer Engagement

Optimization & Operational Standards

Food & Beverage Concepts

Spa and Wellness & Lifestyle Integration

Optimization & Operational Standards

Spa and Wellness & Lifestyle Integration

Spa and Wellness & Lifestyle Integration

Spa and Wellness & Lifestyle Integration

Guest Experience & Service Design

Spa and Wellness & Lifestyle Integration

Spa and Wellness & Lifestyle Integration

Your hospitality journey begins with us

Joel A. Freyberg

joel@jafhospitality.com jafhospitality.com +1 (646) 932-4788

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